Brand Engagement Agency For Colleges & Universities
Brand Engagement Agency For Colleges & Universities
Results-DriveN Case Studies
CASE STUDY: A WELCOME INCENTIVE
Client Description
Top-Ranked National and Public University, Orientations Department
Background
With plans for returning to campus still uncertain and many large in-person events diminished, this University shifted all orientation programming to a virtual format. They needed a way to incentivize students to attend virtual orientation programming, while still building community and pumping up school spirit in anticipation of the fall semester starting.
The Mission
- Incentivize incoming first-year students to complete virtual orientation programming
- Begin building campus community
- Boost school spirit in anticipation of the upcoming fall semester
Doubletake's Solution
- Design a t-shirt with school mascot branding for students to wear on the first day of school
- Create custom "book" packaging to symbolize the "open book" possibilities and begin a "new chapter"
- Include laptop decal with individual college name (i.e. College of Business, College of Nursing, etc.) to develop pride in the area of study
- Custom-designed invitation insert card outlining first-day festivities
- Web Store "Pop-Up Shop" to capture t-shirt orders for sizes & mailing addresses
- Orientation leaders are given redemption codes to share with students who complete the virtual orientation program, to redeem their t-shirt, mailed to their homes
Results
- Fun t-shirt incentive boosted attendance at virtual orientation
- University was able to provide a t-shirt for students to wear on the first day in advance
- T-Shirts provided excellent photo ops & social media engagement for the College
- Meaningful initial impact on incoming students
CASE STUDY: Hitting The Ground Running
Client
Top-Ranked Private Catholic University in NJ, Admissions Department
Background
Only a few years removed from elevating from "College" to "University" status, this University was looking to promote its increased athletics prominence. They engaged us to help with their annual on-campus event for accepted students in the spring.
The Mission
- Make accepted students feel welcome and excited about the prospect of enrolling
- Promote the university's increased prominence
- Cultivate a fun and exciting environment
Doubletake's Solution
- Showcase the school mascot on branded socks!
- Offer newly enrolled students the opportunity to buy custom branded shoes, sized to fit
Results
- Increased enrollment rate at Accepted Student Event year-over-year
- Outstanding social media engagement in response to the socks
CASE STUDY: A Commencement Like No Other
Client Description
Liberal Arts College, Student Services Department
Background
When the COVID-19 pandemic struck in March of 2020, the College's commencement ceremony plans were immediately put in jeopardy. Graduation is an important milestone in any student's life, but particularly significant for this college, which features a large population of first-generation college students.
The Mission
- Reach graduating seniors with a direct mail invitation to their virtual commencement
- Encourage students to register and attend
- Enhance the perceived quality of the commencement event
- Express gratitude to graduates and their families
- Send off graduates in style
Doubletake's Solution
- Adapt College's "Write Your Own Story" tagline to create a custom "Book" packaging design for the mailer
- Include branded t-shirt printed to mimic the design of the graduation gown on the front, with all students' names printed on the back
- Include a lapel pin to encourage school pride & career readiness, and a leather key fob with a College seal and "alumni" imprint
- Custom-designed invitation insert card
- Web Store "Pop-Up Shop" to capture t-shirt orders for sizes & mailing addresses
Results
- Frequent, positive contact between College administration and students during Pop-Up Shop
- Thoughtful invitation package generated a high registration rate
- T-Shirts provided excellent photo ops & social media engagement for the College
- Meaningful impact on graduating seniors during a very difficult time
CASE STUDY: A MIGHTY EFFECTIVE PROMOTION
Client Description
Innovative university in a classic New England college town setting, Student Life & AthleticsDepartments
Background
With the University’s D-III hockey team climbing the national rankings, the Athletics Department was looking for a unique way to draw more students to the games to support the team. Student Life saw this as an additional opportunity to build community on campus and engaged Doubletake to help achieve both missions. Student Life came up with the fantastic idea to screen the movie, “The Mighty Ducks,” in the hockey arena after a game, and invite students and members of the surrounding community to receive some branded swag on theme.
The Mission
- Attract more fans, specifically students, to hockey games
- Bring students together in support of their school
Doubletake’s Solution
- Design a “Mighty Panthers” logo using the University’s mascot as a play on the “Mighty Ducks” movie logo
- Produce hockey pucks branded with the “Mighty Panthers” logo for Student Life to hand out to students upon arrival at the hockey game the night of the movie
- Produce hockey-style lace hoodies branded with the “Mighty Panthers” logo – these were distributed between periods of the game to students who had a hockey puck (eliminating no-shows and preventing anyone from skipping the game and just coming for the hoodie and movie)
Results
- Significant boost in student attendance on game night
- Additional interest in hoodies from local community members
- A big win to achieve missions of both Athletics and Student Life Departments
- Fun atmosphere to support the hockey team and catch a fun, nostalgic movie!
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