Results-Driven Case Studies

Client Description

Top-Ranked National and Public University, Orientations Department

Background

With plans for returning to campus still uncertain and many large in-person events diminished, this University shifted all orientation programming to a virtual format. They needed a way to incentivize students to attend virtual orientation programming, while still building community and pumping up school spirit in anticipation of the fall semester starting.

The Mission

• Incentivize incoming first-year students to complete virtual orientation programming
• Begin building campus community
• Boost school spirit in anticipation of the upcoming fall semester

Doubletake's Solution

• Design a t-shirt with school mascot branding for students to wear on the first day of school
• Create custom "book" packaging to symbolize the "open book" possibilities and begin a "new chapter"
• Include laptop decal with individual college name (i.e. College of Business, College of Nursing, etc.) to develop pride in the area of study
• Custom-designed invitation insert card outlining first-day festivities
• Web Store "Pop-Up Shop" to capture t-shirt orders for sizes & mailing addresses
• Orientation leaders are given redemption codes to share with students who complete the virtual orientation program, to redeem their t-shirt, mailed to their homes

Results

• Fun t-shirt incentive boosted attendance at virtual orientation
• University was able to provide a t-shirt for students to wear on the first day in advance
• T-Shirts provided excellent photo ops & social media engagement for the College
• Meaningful initial impact on incoming students

Client Description

Liberal Arts College, Student Services Department

Background

When the COVID-19 pandemic struck in March of 2020, the College's commencement ceremony plans were immediately put in jeopardy.  Graduation is an important milestone in any student's life, but particularly significant for this college, which features a large population of first-generation college students.

The Mission

• Reach graduating seniors with a direct mail invitation to their virtual commencement
• Encourage students to register and attend
• Enhance the perceived quality of the commencement event
• Express gratitude to graduates and their families
• Send off graduates in style

Doubletake's Solution

• Adapt College's "Write Your Own Story" tagline to create a custom "Book" packaging design for the mailer
• Include branded t-shirt printed to mimic the design of the graduation gown on the front, with all students' names printed on the back
• Include a lapel pin to encourage school pride & career readiness, and a leather key fob with a College seal and "alumni" imprint
• Custom-designed invitation insert card
• Web Store "Pop-Up Shop" to capture t-shirt orders for sizes & mailing addresses

Results

•  Frequent, positive contact between College administration and students during Pop-Up Shop
• Thoughtful invitation package generated a high registration rate
• T-Shirts provided excellent photo ops & social media engagement for the College
• Meaningful impact on graduating seniors during a very difficult time