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    • The Doubletake Way
    • Student Care Packages
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    • Yard Banners
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      • Curated Swag Shop
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    • Services & Capabilities
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  • Home
  • The Doubletake Way
  • Student Care Packages
  • 3-Touch Mailer Program
  • Pop-Up Shops
  • Yard Banners
  • Swag Shop
    • Curated Swag Shop
    • Idea General Shop
  • Campus Community
  • All-Inclusive Event Prog.
  • Packaging
  • Services & Capabilities
  • Case Studies
  • Higher Ed Insight
  • Claim Your Free Gift
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Results-DriveN Case Studies

CASE STUDY: A WELCOME INCENTIVE

Client Description

Top-Ranked National and Public University, Orientations Department


Background

With plans for returning to campus still uncertain and many large in-person events diminished, this University shifted all orientation programming to a virtual format. They needed a way to incentivize students to attend virtual orientation programming, while still building community and pumping up school spirit in anticipation of the fall semester starting.


The Mission

  • Incentivize incoming first-year students to complete virtual orientation programming
  • Begin building campus community
  • Boost school spirit in anticipation of the upcoming fall semester


Doubletake's Solution

  • Design a t-shirt with school mascot branding for students to wear on the first day of school
  • Create custom "book" packaging to symbolize the "open book" possibilities and begin a "new chapter"
  • Include laptop decal with individual college name (i.e. College of Business, College of Nursing, etc.) to develop pride in the area of study
  • Custom-designed invitation insert card outlining first-day festivities
  • Web Store "Pop-Up Shop" to capture t-shirt orders for sizes & mailing addresses
  • Orientation leaders are given redemption codes to share with students who complete the virtual orientation program, to redeem their t-shirt, mailed to their homes


Results

  • Fun t-shirt incentive boosted attendance at virtual orientation
  • University was able to provide a t-shirt for students to wear on the first day in advance
  • T-Shirts provided excellent photo ops & social media engagement for the College
  • Meaningful initial impact on incoming students

CASE STUDY: Hitting The Ground Running

Client

Top-Ranked Private Catholic University in NJ, Admissions Department


Background

Only a few years removed from elevating from "College" to "University" status, this University was looking to promote its increased athletics prominence. They engaged us to help with their annual on-campus event for accepted students in the spring.


The Mission

  • Make accepted students feel welcome and excited about the prospect of enrolling
  • Promote the university's increased prominence
  • Cultivate a fun and exciting environment


Doubletake's Solution

  • Showcase the school mascot on branded socks!
  • Offer newly enrolled students the opportunity to buy custom branded shoes, sized to fit


Results

  • Increased enrollment rate at Accepted Student Event year-over-year
  • Outstanding social media engagement in response to the socks

CASE STUDY: A Commencement Like No Other

Client Description

Liberal Arts College, Student Services Department


Background

When the COVID-19 pandemic struck in March of 2020, the College's commencement ceremony plans were immediately put in jeopardy.  Graduation is an important milestone in any student's life, but particularly significant for this college, which features a large population of first-generation college students.


The Mission

  • Reach graduating seniors with a direct mail invitation to their virtual commencement
  • Encourage students to register and attend
  • Enhance the perceived quality of the commencement event
  • Express gratitude to graduates and their families
  • Send off graduates in style


Doubletake's Solution

  • Adapt College's "Write Your Own Story" tagline to create a custom "Book" packaging design for the mailer
  • Include branded t-shirt printed to mimic the design of the graduation gown on the front, with all students' names printed on the back
  • Include a lapel pin to encourage school pride & career readiness, and a leather key fob with a College seal and "alumni" imprint
  • Custom-designed invitation insert card
  • Web Store "Pop-Up Shop" to capture t-shirt orders for sizes & mailing addresses


Results

  •  Frequent, positive contact between College administration and students during Pop-Up Shop
  • Thoughtful invitation package generated a high registration rate
  • T-Shirts provided excellent photo ops & social media engagement for the College
  • Meaningful impact on graduating seniors during a very difficult time

CASE STUDY: A MIGHTY EFFECTIVE PROMOTION

Client Description

Innovative university in a classic New England college town setting, Student Life & AthleticsDepartments


Background

With the University’s D-III hockey team climbing the national rankings, the Athletics Department was looking for a unique way to draw more students to the games to support the team. Student Life saw this as an additional opportunity to build community on campus and engaged Doubletake to help achieve both missions. Student Life came up with the fantastic idea to screen the movie, “The Mighty Ducks,” in the hockey arena after a game, and invite students and members of the surrounding community to receive some branded swag on theme.


The Mission

- Attract more fans, specifically students, to hockey games

- Bring students together in support of their school


Doubletake’s Solution

- Design a “Mighty Panthers” logo using the University’s mascot as a play on the “Mighty Ducks” movie logo

- Produce hockey pucks branded with the “Mighty Panthers” logo for Student Life to hand out to students upon arrival at the hockey game the night of the movie

- Produce hockey-style lace hoodies branded with the “Mighty Panthers” logo – these were distributed between periods of the game to students who had a hockey puck (eliminating no-shows and preventing anyone from skipping the game and just coming for the hoodie and movie)


Results

- Significant boost in student attendance on game night

- Additional interest in hoodies from local community members

- A big win to achieve missions of both Athletics and Student Life Departments

- Fun atmosphere to support the hockey team and catch a fun, nostalgic movie!

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