Engage, nurture, and intrigue prospective students, congratulate accepted students, and welcome enrolled students, and also reduce staff labor with this seamless program incorporating three successive school-branded mailer touchpoints. Products and packaging are carefully curated and strategically tailored to our client's unique goals and needs. This results-oriented program bridges multiple departments, and the card allows for authentic storytelling from current students, alums, and the President.
o Touch 1 - Generates initial interest/Marketing
o Touch 1 - Entices campus visits/Enrollment
o Touch 2 - Congratulates accepted students/Admissions
o Touch 2 - Increases yield/Enrollment
o Touch 3 - Limits melt/Enrollment
o Touch 3 - Fosters campus community/Student Affairs